Every audience has a hidden structure. We're building the instrument to reveal it — and we need researchers, creators, and builders to help us understand what's possible.
Every presentation, film, livestream, and classroom lecture produces a reaction. That reaction has structure — clusters of people who respond similarly, fault lines of disagreement, moments of unexpected unity. We've never had the instrument to see it in real time.
Reaction Canvas changes that. Thumbs on phones, synchronized to a shared experience, dimensionally reduced to a live perspective map. The audience's hidden structure made visible — and navigable.
When you join a research session, you watch a film or live talk with a canvas open on your phone. You're not voting. You're playing an instrument — and the map of where everyone sits is the data.
You're with it. This resonates. Move your signal left — toward this idea.
No strong signal. You're watching, processing, not committed yet. Centre holds.
Something's off. You're not convinced. Move right — push back on it.
Try dragging the dot
Research cohort members don't just participate — they see the data. After every session, you get your position in the perspective map and the aggregate structure of the room.
After each session, see exactly where you sat in the perspective landscape — and how you compared to the clusters that formed.
Access to session data, perspective maps, and findings before they're published anywhere else. You're inside the experiment.
Every film we produce using this pipeline plays for the research cohort first. Your reactions shape what gets made next.
Direct access to the teams building at the intersection of AI, generative media, and collective intelligence. Not a newsletter — a seat at the table.
We send cohort members a session link 24–48 hours before each experiment. Every session has a specific research question — "does this framing move this audience toward this action?" — stated before the film plays.
A simple URL. No app. The canvas shows a 2D field. You drag your signal in real time as the film plays — left for engaged, right for skeptical, centre for neutral.
Everyone's signal feeds into a live perspective map. Clusters emerge. Fault lines appear. Moments of unity. The structure of the room becomes visible as the film plays.
After the session, you get your data: where you sat in the map, what cluster you were closest to, how your reaction trajectory compared to others. Then the full aggregate findings.
Every experiment produces a finding. We publish misses with the same weight as hits. The timestamp is the integrity. You'll know what we learned before anyone else does.
Tell us who you are and what brings you here. This helps us understand the audience — which is, after all, the whole point.
We'll send your session invitation before the first experiment. In the meantime — you've just participated in the first data collection: telling us who you are and what you're here for.